S1E2 — Design-Centred business | IBM iX
S1E2: IT ALL BOILS DOWN TO CHICKEN SOUP With Michael Tam - IBM iX
What is a design centric business? How do build a design centric mentality? why is creativity important in business today? And how does chicken soup fits in all of this? In this episode, GLC discusses creativity & business and the flavourful blend of business and design. With Michael Tam - Chief Creative Catalyst @ IBM iX.
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Highlights & Show Notes
02:04 - MT on IBM iX which is the design consulting arm of IBM and we help our client transform their business. And my role is to put the user at the center of everything that our business should consider.
02:41 - GLC on Design Centric Company & the Design Value Index
03:12 - GLC A design centric company puts design and designers as a strategic driver of a business
06:52 - MT View on design thinking as a Mindset not a workshop
08:01 - GLC on design thinking as not a linear process but as a reiterative process
08:50 - MT explains IBM Enterprise Design Thinking
10:30 - GLC & MT on creativity
11:58 - GLC business historically is implemented and design is discovered.
12:57 - MT on Discovery But a lot of the time for business, especially in business design, does that discovery comes inwards.
14:36 - MT on Chicken soup analogy.
17:07 - GLC & MT work on the Time Machine exercise
24:50 - GLC on Reframing the challenge
30:43 - Wrapping up & Key Take Away
Designers as strategic drivers of businesses;
DT as a conversation tool to understand our user better ;
Business design is discovery and this discovery needs to start from the inwards instead of outwards;
32:17 - MT on DT as a conversation starter as well as a conversation anchor. Because it anchors us on what the users wants