S1E1 — Business Design
S1E1: Five Fundamental Principles? with Gary Moran
Why doesn't design thinking go far enough? What is business design? In this episode, GLC discusses the fundamental relationship between business and design, with MA student and podcast producer Gary Moran.
We touch base on the Five fundamental principles Design thinking and more…
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Highlights & Show Notes
02:34 - GM on His journey discovering design
07:16 - GLC on the difference between business and design. Traditionally business is implemented design is discovered.
08:01- GLC on the definition of Business-Design
10:55 - GLC on allowing the design process to guide you to the solution
12:54 - GLC on why he developed a Business-Design Model
14:51 - GLC on Design as a programmatic approach
16:20 - GLC on Discovering the Five elements
17:06 - GLC explains CHARACTER the ability of being unique and present the values in a unique way
17:40 - GLC explains DESIRE
19:26 - GLC explains that we don't want the product itself. We want the result.
20:07 - GLC explains EMPATHY and understanding what your target truly need
22:49 - GLC explains TRUST You don't earn trust. You demonstrate that you are trustworthy
23:21 - GLC on being HONEST, RELIABLE and COMPETENT.
25:14 - GLC on Embracing failure as part of growth
29:03 - GLC on CONSISTANCY
35:14 - GLC explains how to use the Model