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Here a very interesting interview from Naomi Bolton from

In this interview Naomi helps me explore topics such as the role of Business and Design in different contexts.

You place design and business on equal footing. Why?

Historically, a business is IMPLEMENTED not really DESIGNED. The main difference from something that is implemented vs. something that is designed, is the outcome. When something is implemented, the outcome is known. When something is designed, the outcome is unknown, and the design process leads you to the solution. In the modern world, most of the outcomes are unknown, so the logical way (I would dare to say the only way) is to design our way towards that unknown.

Read the full Interview here

Gianluca Cinquepalmi