About Business Beyond Design

Business Beyond Design tries to initiate a conversation on Business-design by proposing a new model that aids strategically thinking, fosters creativity, and begin the conversation of design as business and businesses as design.

"Thoughtful and necessary, Business Beyond Design is an inspiring book for all of those looking for new approaches on the realm of Business and Design. It’s cleverly written and introduces a fresh model to help evaluate and measure relevant brands and business."

Carla Almeida — Design Director at Prophet

“Gianluca's book inspires the readers with his Business Design framework that places design and business on equal footing. In the complicated world we live today where business searches for purpose, consumers yearn for experience, and creators strive for excellence, this is an essential read.”

Michael Tam — Chief Creative Catalyst at IBM iX

“This book is a thoughtful and practical guide on how to design for experience. A must-read for anyone curious about how to create something that truly delights!”

Liam Gilligan — Head of eXellerator Lab at Standard Chartered Bank

"Inspiring yet practical; a holistic framework that gives you insights of how to design and build a sustainable brand, product or life"

Klas Hesselman — Innovation & Design at Visa


Engineer by training Creative by trade


Gianluca Cinquepalmi, Associate Chair of Communication Arts and Professor of Advertising and Graphic Design at SCAD Hong Kong (Savannah College of Art and Design). In more than ten years working in the Design & Branding Industry Gianluca has managed and developed award winning agencies in Milan, Hong Kong, Barcelona and Sydney. He is now devoted to educate & train talented students, companies and institutions in the ways of attaining sustainable growth through business design.

“Most of my career has been dedicated to developing an expertise in the processes of innovation and strategical thinking; creating change-agents and teams capable of providing sustainable competitive advantage within most industries through the means of business design.”


Keynotes & Press

Let’s talk about…

Business Design